Brand strategist
New York
Full time
Application deadline:
31/12/2025, 12:00
We are looking for a Brand Strategist to help us grow our clients' reputation in the fitness market and appeal to a larger audience.
Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our clients across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of fitness industry.
Ultimately, you will ensure brand message and tone are consistent across all online and offline channels.
Job overview
- Design & Create highly engaging fitness-related content in both photo, gif & video format
- Publish Posts on various social media channels
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Research fitness-related topics
- Editing audio and sound design on projects
- Engage in opportunities to develop original content and concepts for web and mobile
- Create motion graphics and animations using 2D and 3D applications for marketing and promotional usage.
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
Requirements
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies in the fitness industry
- Data-driven thinking
- Creativity
- Communication and writing skills
- BSc/MSc in Marketing or relevant field
Responsibilities
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define company’s voice both online and offline (including terminology and slogans)
- Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
- Conduct competitive research to identify client's strengths and weaknesses
- Design promotional campaigns for new products and markets
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges